How can the "human touch" of the in-store experience be replicated in the e-commerce world? How can you make the e-commerce experience emotionally engaging? How can you respond to the very different needs of customers all over the world while remaining faithful to your brand? How can you offer a truly one to one customer experience to offer each customer the right product at the right time in the right way? And how can this be done on a large scale by exploiting available assets and resources? Personalization done well is the answer to many of these questions. Ilaria Di Vito, Senior Vice President of Mastercard - Dynamic Yield will address these issues together with Nicola Antonelli, Chief Marketing Officer of LuisaViaRoma, a player always at the forefront of new technologies and pioneer in the field of personalization to tell their journey and their vision long term.