Oniverse, the new name of the Calzedonia Group, has always believed in the harmonious integration of all channels.
As consumer preferences evolve, it emerges that centrality does not only lie in the channels, but in the brand itself and in the attention to the customer, to the person.

Therefore, investments have been expanded beyond e-commerce, integrating digital business into all areas of the business - from order management to customer service, from customer engagement to customer loyalty - thus reflecting an increasingly customer-centric holistic approach .

In this journey, one of the keys to success lies in the efficient management of data, which allows us to anticipate customer needs and personalize the experience in an increasingly effective way. Furthermore, with the support of Artificial Intelligence, it is possible to further raise the level of service, extracting deep insights to optimize marketing and sales strategies in an innovative and unprecedented way.

Today we meet with Antonio Fratta Pasini, Head of IT of Oniverse and with Maurizio Capobianco, Vice President of Salesforce, an American multinational which aims to help Italian companies grow and innovate through innovative process digitalisation.