Awin and Samsung will share the successful strategy developed for the launch of the new Samsung Galaxy S24.

The entire strategy has been driven by ROI optimization, demonstrating that a well-structured partnership and a Test&Learn approach can be crucial for the success of launching even a single product.

Complete flexibility in managing the partner remuneration model and dynamic use of data, allowed for diversification of the publisher mix, including channels such as influencer marketing, CSS (Google Shopping), editorial content, loyalty programs, and cashback.

Thanks to these strategies, significant business objectives were achieved.