A few years ago, Google, Amazon, and Meta dominated their market (Search, Social, and Commerce) with clear boundaries and distinct audiences. Today, things are different: old and new giants compete for the same customers and advertisers on multiple channels simultaneously. The boundaries between search, commerce, and social increasingly overlap, creating a complex and dynamic advertising ecosystem. 

In this landscape, marketers have more options and challenges than ever: they must navigate a fragmented and competitive advertising landscape in which they must balance budgets, goals, and performance across multiple platforms and channels - how to navigate? Seeking to analyze the state of online advertising and provide practical examples, Channable presents the four-part formula for succeeding online where you need it most: beyond your ecommerce.