In the increasingly competitive context of e-commerce, the multi-year synergy between Icecat and Whirlpool emerges as an example of excellence in content management for a highly customized customer journey.

Icecat, leader in content syndication and rich content creation, has implemented a strategy of optimization and analysis of Whirlpool content in a multi-channel, content intelligence and synergistic use of all available resources.

This partnership has made Whirlpool a benchmark for content quality and emotional experience through Rich content. The joint intervention at the Netcomm Forum 2024 event will present the tangible results of this collaboration, highlighting the importance of a strategic approach to content management and the centrality of the user experience through different touchpoints.