Witailer, a Retex brand, will illustrate how the evolution of the marketplace ecosystem, along with the rise of AI and Retail Media, is transforming the landscape for brands. With the launch of Studio, Witailer will demonstrate how AI and GPT can be used within the Amazon ecosystem. We will explore how companies can best leverage strategic tools and Retail Media to their advantage to increase sales and gain deeper insights into consumer behavior.

We will present the success story of Lindt, explaining how the use of Amazon data and specifically the use of Amazon Marketing Cloud (AMC) has enabled the brand to make informed decisions by measuring the impact of advertising campaigns and customer behavior on the channel.