TITLE
Process Optimization and Information Quality Improvement in Digital Retail: The Highstreet.io and Luisaviaroma Case Study

ABSTRACT
Digital evolution has forced retail companies to seek innovative solutions for process optimization and quality improvement of product feeds. The Highstreet.io and Luisaviaroma:case study: this collaboration has led to the optimization of feeds for each market and channel, overcoming previous limitations related to the accuracy and detail of operations. The result is a significant improvement in internal processes and quality of work, setting a new standard in the digital retail industry and underscoring the importance of technological innovation to compete in the global market