Although the path to Composable Commerce may seem ambitious and challenging, a well-known leader in the White goods industry has shown that with the right skills, capabilities, and courage it is possible to turn this challenge into an unprecedented triumph. In this speech, we will explore not only the possibility of scalable D2C channel expansion, but also the challenges, risks, and innovative strategies involved. Through an overview of the path taken by the leading brand of exclusive kitchen appliances we will discover how a flexible and innovative architecture, supported by a Best-of-Breed strategy, has exceeded expectations and enabled concrete results in an ever-evolving digital marketplace. From Composable Commerce pioneers to industry leaders, we will recount an illuminating example of the value of continuous innovation and a modular architecture for achieving success in European D2C markets.