Rising cost of acquisition, constrained budgets, blackbox AI-powered algoithmss and end of 3rd-party cookies: 2024 is a challenging year for digital marketers. In order to meet ambitious sales objectives, acquisition teams need to adopt new methodologies to assess campaign performance and change budget allocation as quick a possible to avoid ad spend waste.
That's where Adloop, recently acquired by Commanders Act, is helping 100+ brands to increase online sales out of the same ad budget. The platform provides an array of premium features : from cross-channel marketing data centralization to data-driven attribution, from budget alerts to smart ad-level recommendations, Digital Teams increase their understanding of the real efficiency of campaigns and make data-driven decisions much quicker than ever