In an increasingly competitive and rapidly evolving context, fully understanding your customers and your positioning on the market vs. Competition are two key issues for the success of any company. And to be able to do this, data is a fundamental lever.

Mastercard, a global tech and data company, leverages the power of billions of transactions processed in Italy and around the world to generate unique and actionable insights based exclusively on real data to provide retail companies with an accurate view of their customers' purchasing behavior and preferences , inside and outside its sales channels, and its business performance compared to the reference industry and competition.

It thus becomes easier to answer business and strategic questions such as:

- how does my point of sale perform compared to those of the competition?

- how has my market share evolved over time and in specific geographical areas?

- how "loyal" are my customers to my brand?

- which brands do my current customers and prospects spend money on?

- in which geographical areas should we invest for the opening of new stores?

At the Mastercard workshop, Matteo Piccolo, Executive Vice President Europe of Mastercard, will join Matteo Sarzana, General Manager of Deliveroo Italy & Belgium, to explain these capabilities in detail and illustrate a concrete application case.