In a market environment where e-commerce in the food and wine industry has experienced significant growth in recent years, with growth stabilizing over the past two years, there is an emerging need for a new logistics enabler that offers guarantees in terms of product freshness and quality.
This workshop offers a unique opportunity to explore the potential of temperature-controlled delivery in the food e-commerce industry.
PostegoFresh, Poste Italiane's new delivery service, partners with Babaco, Italy's leading fruit, vegetable and food and wine company, to examine how the accuracy and reliability of temperature-controlled delivery can increase the value of the end customer's perceived experience.
DDuring the workshop, we will explore market opportunities for fresh, high-quality produce through online sales and demonstrate how PostegoFresh's 0-4° delivery technology can ensure product freshness and integrity through innovative solutions aimed at customer satisfaction.