The e-commerce-driven retail industry is heading towards a "trillion dollar problem", reports WSJ. The problem is returns. This pitch will focus on why the fundamental problem is derived from the poor online user experience and how the new technology, delivering a new level of immersion, has the potential to address this. 3D and AR is nothing new. But what is new is that it is today possible for fashion brands to integrate this type of technology in their e-commerce, using the Fibbl 3D/AR enablement platform, making it easy to implement, affordable, and hassle-free.