Alberto Bordiga

Pax Italia

Chief Sales Officer

Alberto Bordiga began his professional career in 2000 at Banca Sella, first dealing with the commercial, business development and product development aspects in the e-commerce area and subsequently with the entire "acquiring" business. In 2009 he became General Director of Easy Nolo SPA, the Sella Group company that dealt with the management of POS terminals and the development of the e-commerce platform. In 2016 he returned to Banca Sella to take on the role of Head of the “Banking and Payment Systems” Business Area. In 2020 he joined SIA and holds the role of manager of the "Digital Cardholder & Merchant Services" Service Line with the responsibility of overseeing the management and development of cardholder authentication and alerting solutions, anti-fraud platforms, those for the management of disputes, as well as e-commerce solutions and value-added services for merchants and acquiring portals. With the acquisition of SIA by Nexi from January 2022 until May 2023 he holds the role of Head of Ecommerce Sales of Nexi. Since June 2024 he has held the role of Chief Sales Officer at PAX Italia. Among the various activities, the central task is to start collaborations with customers on new market segments and to consolidate ongoing collaborations, increasing the offer of new products and services with the aim for PAX to contribute significantly to the path of digitalization of the Italian retailer.