Elisabetta Clementi

UM

Chief Strategy & Audience Officer

Elisabetta leads the Strategy team at UM and the Research team at IPG Mediabrands. As a professional, she has been working in the communication industry for over 25 years, focusing on consumer surveys, analysis of main trends, changing media habits, audience definition and implementation of media strategies for many local and international clients. At UM she is also responsible for product development related to the definition and activation of High Value Audiences.