Francesca Pistorelli

Teddy Group

Direttore Marketing

Since 2023, Francesca has been Marketing Manager of Calliope brand at Gruppo Teddy, one of the main international fashion players, with over 800 stores worldwide. Francesca manages all the key levers to make the business thrive in the long term: Digital Marketing serving the significant growth of E-Commerce and Marketplaces, Social Media and Influencer Marketing, events and CRM. With a background in E-Commerce and digital innovation, Francesca combines commercial marketing with a passion for data and technology, with a focus on driving omni-growth, by activating the customer across all sales and media channels. In her professional journey that began 16 years ago, she has developed an in-depth knowledge of the Retail universe, in all its facets, thanks to an extensive experience gained in Coin, the most important Department Store chain in Italy. As Buyer of the Beauty Business Unit, she marked a strategic upgrading of the brand with the new chapter of the Coin Excelsior chain; she then reaches Marketing Unit and finally E-Commerce, providing a decisive contribution in the technological evolution of Coin, with the kick-off of the first owned Marketplace. What distinguishes Francesca? A smart and concrete mindset, that promotes the creativity and innovation of the team, implementing business solutions aimed at the future.