Maria Rita Rizzolo

Groupe SEB

CRM Specialist

CRM addicted: curious, creative and passionate about data-driven strategy. 4+ years of experience in entertainment, financial and SDA markets. In GSI I am in charge of CRM stategy for Lagostina, Moulinex, Rowenta and Retailstores. My main goals are: delivering a One to One, personalized seamless omnichannel experience, further engaging our consumers before, during, and after purchase, by leveraging our ecosystem of brands, media & selling touchpoints (brands.com, retailing, apps, emails, SMS,...) to boost repurchase rate and grow Consumer lifetime value and global sales.