Paolo Manenti

t2ò Italia

Creative Director

Born in 1982, I have nurtured a passion for design, technology, and the internet from a young age, dating back to the days when browsing occurred at 56kb. I began my career in 2007 as a Digital Art Director at the international agency EURORSCG (now HAVAS DIGITAL) in Milan, part of the WPP group. During those years, I worked on significant projects for national and international clients including Peugeot, Citroën, Ferrarelle, Birra Moretti, Vichy, Cynar, TIM, Disney, managing their first online presences through websites and online communication. In 2013, I took on the challenge of creating and leading a creative department in web performance. In 2023, I became the Creative Director at t2ó. In addition to leading the creative direction, I took on the role of pioneer in integrating generative Artificial Intelligence within the agency, actively working to create new strategic assets.