Xiaohongshu

Company Profile

With over 300 million monthly users, Xiaohongshu stands as one of the leading Chinese social ecommerce platforms.

An essential destination for consumers interested in lifestyle, Xiaohongshu allows brands to create stories that resonate, build meaningful connections, and also provide innovative eCommerce solutions through the Professional Buyer Model for a highly personalized in-app shopping experience.

Xiaohongshu has successfully created a complete buying cycle, seamlessly integrating content published by users and businesses with the eCommerce pages of brands present on the platform.