This talk wishes to offer an analysis of the path taken by the Fashion House of Solomeo within the digital world, starting from the birth and development of the team dedicated to Conversion Rate Optimization (CRO), up to the creation of innovative processes with a view to continuous optimization of the results achieved by the Brunello Cucinelli Online Boutique.

With an overview of the main projects and goals achieved, we will closely explore how the company has embraced technological innovation through a methodological and systemic approach; an approach that has allowed the eCommerce team to implement the organizational change process essential to drive continuous optimization work on the user experience within the Online Boutique.

Finally, we will look at how Brunello Cucinelli, with the support of partners such as Contentsquare, was able to successfully adopt the new CRO strategy, including an in-depth look at the checkout optimization project and its results."