In the constantly evolving context of B2B commerce, companies face the necessity of adopting innovative strategies to remain competitive. Allianz Trade, a global leader in trade credit insurance, responds to this need with Allianz Trade pay, an innovative modular Buy Now Pay Later solution for B2B. This solution is designed to adapt to various business needs, offering not only solid insurance coverage against credit risk but also advanced options such as payment management and the “pro-soluto” transfer of credit. This flexibility allows Allianz Trade pay to effectively support companies across a variety of sales channels, including E-Commerce, teleselling, in-store sales, and even direct sales managed with the support of digital tools, such as CRMs.

To further enrich the dialogue on the role of BNPL in the B2B sector and current market dynamics, Allianz Trade has collaborated with the Format Research Institute to conduct an in-depth study. This research project aims to examine the adoption of innovative and flexible payment systems by Italian companies, with a specific focus on multi-channeling and the evolution of sales and payment strategies. The survey, which will involve 500 companies representative of the diverse Italian B2B landscape, promises to provide a detailed overview of how companies are adapting their operations to new technologies and the needs of a rapidly changing market.

It is with great enthusiasm that we announce the presentation of the results of this research during this workshop. This event will therefore represent a unique opportunity for participating companies to access valuable and current information in advance, offering concrete insights into how to navigate the challenges of today's B2B market. The disclosure of these results will not only