Paul Tapia

BBDO - TeamX Italy

BBDO - Head Of Digital & Innovation | TeamX - Digital Lead

After graduating in computer engineering at the Milan Polytechnic in 2004, he began his career in software development, data and user interfaces. He joined DLV BBDO in 2012 as a creative technologist and experience designer. Since 2020 he has been leading the Digital & Innovation department for Milan and Rome offices and, in the same role, he is part of TeamX of the Omnicom group. The main activities that involve him are digital transformation to make work and client services more efficient, reengineering and structuring usable and systemic data management.