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May 9 agenda

Day 1 8 May 2023
Day 2 9 May 2023

PLENARY CONFERENCE | SALA SILVER

Consumers and the ongoing transformation of the technological and socio-economic landscape.

Consumers and the Customer Journey between ethics and the new socio-economic context. Technologies, services, organization, and skills for conquering omnichannel customers and continuous innovation.

09:00 - 09:15 KEYNOTE SPEECH

Introduction by Netcomm

Relatore Roberto Liscia Netcomm

Roberto Liscia Netcomm

By: Netcomm

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09:15 - 09:30 KEYNOTE SPEECH

Il mondo nell'età dell'insicurezza: cosa cambia per i consumatori?

Relatore Filippo Fasulo Ispi

Filippo Fasulo Ispi

By: Netcomm

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09:30 - 09:40 KEYNOTE SPEECH

Data ethics to innovate with artificial intelligence

Relatore Shalini Kurapati Politecnico Di Torino/ Clearbox AI

Shalini Kurapati Politecnico Di Torino/ Clearbox AI

By: Netcomm

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09:40 - 09:50 KEYNOTE SPEECH

Inspiring and empowering customers with AI

Relatore Riccardo Vola Zalando

Riccardo Vola Zalando

By: Netcomm

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09:50 - 10:00 KEYNOTE SPEECH

Generative AI, between opportunities and hype

Relatore Gianluigi Greco Associazione Italiana per l'Intelligenza Artificiale

Gianluigi Greco Associazione Italiana per l'Intelligenza Artificiale

By: Netcomm

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10:00 - 10:10 INTERVIEW

Driving the future of AI

Relatori

Luca Colombo Meta

Roberto Liscia Netcomm

By: Meta

Moderator: Liscia Roberto Netcomm

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10:10 - 10:20 INTERVIEW

Personalization and how to get it right: LuisaViaRoma case history

Relatori

Nicola Antonelli Luisaviaroma

Ilaria Di Vito Mastercard

By: Mastercard

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10:20 - 10:30 INTERVIEW

Speech by Nexi

Relatori

Nicoletta Carucci Nexi

Ferdinando Napoli Archiproducts

By: Nexi

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10:30 - 10:40 INTERVIEW

Scalapay and Veralab: the new paradigm of synergies on e-commerce projects

Relatori

Silvia Di Pietro VeraLab

Simone Mancini Scalapay

By: Scalapay

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10:40 - 10:50 INTERVIEW

From content to commerce: the Groupe Seb case with Amazon Ads

Relatori

Alessio Taglia Amazon Ads

Marianna Volpi Groupe Seb

By: Amazon Ads

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10:50 - 11:00 INTERVIEW

Beyond Omnichannel: Data and Artificial Intelligence at the service of the customer. The Oniverse experience

Relatori

Maurizio Capobianco Salesforce

Antonio Fratta Pasini Oniverse

By: Salesforce

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11:00 - 11:10 INTERVIEW

Netflix and Satispay together to simplify the subscription payment experience

Relatori

Stefano De Lollis Satispay

Mauro Fiorentino Netflix

By: Satispay

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11:10 - 11:30 ROUNDTABLE

Funnel innovation, from marketing to payment: future consumer engagement.

Relatori

Andrea Boschi FLOA

Giulio Finzi Netcomm Services

Christina Fontana SHEIN

Roberto Quadrelli The LEGO Group

By: Netcomm

Moderator: Finzi Giulio Netcomm Services

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11:30 - 11:40

Conclusions

Relatore Roberto Liscia Netcomm

Roberto Liscia Netcomm

By: Netcomm

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PARALLEL SESSION

Business Speed-Date

TECHNOLOGY, PLATFORM & RE-PLATFORM FOR COMMERCE

By: Speed2Net

Netcomm Connect Meeting Area

11:00 - 12:00
Netcomm Academy

Guidare la trasformazione verso una nuova generazione di retail

By: Netcomm

Academy Theatre

11:30 - 12:00

Mario Bagliani Netcomm Services

Armando Garosci Largo Consumo
Workshop

The future of B2B payments in Italy: Opyn - Ipsos research insights

By: OPYN

Blue Hall 1

11:30 - 12:00

Greta Antonini OPYN
Workshop

The Highstreet.io and Luisaviaroma Case Study: Process Optimization and Information Quality Improvement in Digital Retail

By: Highstreet.io

Blue Hall 2

11:30 - 12:00

Nicola Antonelli Luisaviaroma

IVANO CASAGRANDE Kipcast
Workshop

CRM + AI + Data at the service of the Customer Experience of Yamamay

By: Salesforce

Yellow Hall 1

11:30 - 12:00

Mattia Leopizzi Salesforce

Francesco Pinto Inticom
Workshop

Process innovations to optimize user experience: TIM's full digital revolution

By: Contentsquare

Yellow Hall 2

11:30 - 12:00

Eugenia Burchi Contentsquare

Chiara Loreti TIM

Ginevra Vallisneri TIM
Workshop

The art of selling abroad

By: FedEx Express

Yellow Hall 3

11:30 - 12:00

Christopher Hodge FedEx Express
Netcomm Space

NetRetail 2024 e i nuovi comportamenti di acquisto digitale in Italia

By: Netcomm

Red Hall 1

11:30 - 12:40

Marco Barbieri Confcommercio Milano

Ilaria Ferri Oney Bank

Paola Generali Confcommercio

Sandra Iacobucci BRT

Roberto Liscia Netcomm

Valentina Missana FiloBlu

Mariateresa Papaleo Magnews

Andrea Pozzi BANCA SELLA SPA
Workshop

Futurefying Retail Demand: how to generate demand with YouTube and Google AI

By: Google

Red Hall 2

11:30 - 12:00

Marta Marchionni Google Italy
Marketplace Arena

Da fisico a digital: internazionalizzazione guidata dal digitale

By: Osservatorio eCommerce B2c - School of Management del Politecnico di Milano

Marketplace Arena

11:30 - 12:00

Samuele Fraternali Osservatori Digital Innovation
Workshop

The Hard Law of AI: Merkle Italy and DGRS recount early approaches to the new AI framework, addressing challenges and uncovering opportunities.

By: Merkle

Green Hall 1

11:30 - 12:00

Matteo Nisi Merkle

Giulia Sala DGRS

Alessia Zerbini Dentsu
Workshop

Customer Experience fails where Product Experience is lacking: B2B and B2C case studies

By: ALGORITMA

Green Hall 2

11:30 - 12:00

Emanuele Ferrabò ALGORITMA Srl
Workshop

Whirlpool Success Story: Content Intelligence per una Customer Journey Vincente

By: Icecat

Sala Verde 3

11:30 - 12:00

Stefano Bongiorno Icecat

Vittorio Marino Icecat

Sergio Vitale Whirlpool
Workshop

The role of AI in Modern Retail: Case Kidult. AI-managed omnichannel product configurator

By: Officina Idee

Orange Hall 1

11:30 - 12:00

Sara Alioli Officina Idee

Nicola Siano Officina Idee

Francesco Songa Mabina S.p.a.
Marketplace Arena

Incontra i markeplaces: Amazon, presentazione e case study

By: Amazon

Marketplace Arena

12:00 - 12:30

Fabiano Mainieri Valle Del Crati Group Srl

Alessia Rinaldi Amazon
Netcomm Academy

E-commerce e mercato: la relazione tra imprese e consumatori nel contesto digitale

By: Netcomm

Academy Theatre

12:10 - 12:40

Fabrizio Ciliberto U.Di.Con.

Silvia Elia Netcomm

Serena Friscia Camera di commercio Milano Monza Brianza Lodi (U.O. Vigilanza a tutela della fede pubblica)

Mauro Vergari ADICONSUM
Workshop

Workshop by SELLA

By: SELLA

Blue Hall 1

12:10 - 12:40

Andrea Tessera Banca Sella
Workshop

Omnicanalità: La Situazione Attuale - Confronto tra Brand e Tech Company

By: Azerion

Blue Hall 2

12:10 - 12:40

Luigi Di Costanzo Azerion

Lucio Napolitano Azerion

Nicolò Palestino Azerion

Maria Federica Pappalardo Vodafone
Workshop

Doubling Revenue Through SEO: The Mimanera Fashion E-commerce Case

By: Fattoretto Agency

Yellow Hall 1

12:10 - 12:40

Paolo Marchesani Mimanera

Davide Rosi Fattoretto Agency
Workshop

The Fitt Case: How Syscons Interactive and BigCommerce Support Digital Transformation in the B2B Market

By: BigCommerce

Yellow Hall 2

12:10 - 12:40

Elisa Bincoletto Fitt

Alfredo Esposito BigCommerce

Danilo Rossin SYSCONS INTERACTIVE
Workshop

POSTEGOFRESH AND BABACO: TEMPERATURE-CONTROLLED DELIVERY AS ADDED VALUE IN THE WORLD OF FOOD E-COMMERCE

By: Poste Italiane SpA

Yellow Hall 3

12:10 - 12:40

Michele Calvo MLK Fresh - Poste Go Fresh

Gianluca Gennaro Babaco Market
Workshop

Futurefying Marketing Performance with Google AI in the Cookieless Era

By: Google

Red Hall 2

12:10 - 12:40

Isotta Enrici Google Italy

Nicola Roviaro Google
Workshop

Dalla ricerca on-line allo store: nuove strategie digitali per i negozi fisici nell'era del DMA

By: Calton

Green Hall 1

12:10 - 12:40

Gianluca Punzi Calton
Workshop

Chart the path to success with the customer experience: Cofidis and Grimaldi Lines

By: Cofidis

Green Hall 2

12:10 - 12:40

Giampaolo Cardia Cofidis

Laura Fusco Grimaldi Lines

Mirko Pallera Ninja Business School
Workshop

Turning extraordinary results with WhatsApp and Spoki: +730 Monthly Orders in Mine Perfume Lab's E-commerce Case Study.

By: SPOKI

Sala Verde 3

12:10 - 12:40

Giuseppe Colucci SPOKI

Pasquale Corvino SPOKI
Workshop

The Important Thing is to Win: Accelerate your E-commerce with 'AI Powered' SEO + Digital Sustainability. Workshop by AvantGrade.com

By: Karma Metrix

Orange Hall 1

12:10 - 12:40

Ale Agostini AvantGrade.com

Alessio Di Vietro Paul & Shark
Marketplace Arena

Incontra i markeplaces: Fruugo, presentazione e case study

By: Fruugo.com

Marketplace Arena

12:30 - 13:00

Phil Booker Fruugo

Emma Sandberg Star Srl
Business Speed-Date

MARKETING, DATA & CUSTOMER ENGAGE

By: Speed2Net

Netcomm Connect Meeting Area

12:30 - 13:30
Netcomm Academy

E-commerce e mercato: gli impatti della regolamentazione sulle imprese

By: Netcomm

Academy Theatre

12:50 - 13:20

Silvia Elia Netcomm
Workshop

Chi sa usare davvero Amazon Marketing Cloud per l’e-commerce? Lavazza e GroupM ne raccontano i segreti.

By: GroupM

Blue Hall 1

12:50 - 13:20

Valeria Bandiziol Lavazza Group

Marco Brusa Acceleration

Santino Gatani GroupM Nexus Italy
Workshop

Best practices for outfitting & styling

By: FindMine

Blue Hall 2

12:50 - 13:20

Henri Hicks FindMine
Workshop

Workshop by Adiacent

By: Adiacent

Yellow Hall 1

12:50 - 13:20

Dario Andreottola Adiacent - Adobe Italy

Elisa Barbizzi Adiacent - Magazzini GAbrielli S.p.A.

Simone Irmici Adiacent

Andrea Mingarelli Adiacent - Gabrielli S.p.A.
Workshop

Business growth in the age of AI

By: Meta

Yellow Hall 2

12:50 - 13:20

Tommaso Bianchini Meta

Gianmario Boncoddo Meta

Anna De Luca Meta

Francesca Pistorelli Teddy Group
Workshop

Workshop by idealo.it

By: idealo.it

Yellow Hall 3

12:50 - 13:20

Dumitru Baltatescu idealo.it
Netcomm Space

Le sfide per i brand del Fashion&Lifestyle nell'era della costante attenzione parziale

By: Netcomm

Red Hall 1

12:50 - 13:20

Joan Cert Veepee

Giulio Finzi Netcomm Services

Antonio Lavia charles

Serena Olita Clarins Italia
Workshop

Generative AI: A Powerful Injection of Efficiency and Cost Savings, Revolutionizing Business Innovation, and Regenerating Customer Relationships!

By: Contents.com

Red Hall 2

12:50 - 13:20

Alessandro Calatroni Contents.com
Workshop

“The TRKKN Playbook”: 5 passi per governare la Cookie Deprecation attraverso l’AI

By: TRKKN/OMG

Green Hall 2

12:50 - 13:20

Gaetano Polignano TRKKN
Workshop

The big challenge of online returns: how to turn refunds into new sales

By: iF returns

Sala Verde 3

12:50 - 13:20

Lorenzo Maestroni iF returns

Marcello Valerio iF returns
Workshop

Marketing Automation & AI per ecommerce: come massimizzare le performance e casi pratici di successo | a cura di Studio Cappello / WMR Group e SALESmanago

By: Studio Cappello / WMR Group

White Hall 1

13:00 - 14:30

Mattia Cesario SALESmanago

Andrea Redi Studio Cappello / WMR Group
Netcomm Academy

Unified Commerce: andiamo oltre l’omnicanalità

By: Shopify

Academy Theatre

14:00 - 14:30

Beniamino Colombo Shopify

Anastasia Sfregola Shopify
Workshop

Workshop by Qapla'

By: Qapla'

Blue Hall 1

14:00 - 14:30

Elisabetta Bruno Thinkable

Roberto Fumarola Qapla'
Workshop

EXPORT AND DIGITAL: GO INTERNATIONAL, THE MEETING PLACE OF OPPORTUNITIES FOR FOREIGN DEVELOPMENT

By: Confcommercio Milano Lodi Monza e Brianza

Blue Hall 2

14:00 - 14:30

David Doninotti Confcommercio Milano Lodi Monza e Brianza
Workshop

SEO and AI for Pharma E-commerce: Boosting Visibility and Margin - The FarmaciaUno Case

By: Fattoretto Agency

Yellow Hall 1

14:00 - 14:30

Pierfrancesco Alvino FarmaciaUno

Massimo Fattoretto Fattoretto Agency
Workshop

Authenticity, engagement and awareness: a winning strategy through UGCs. PUPA Milano's Success Case.

By: Skeepers

Yellow Hall 2

14:00 - 14:30

Laura Clerici PUPA Milano

Roberta Miraglia Skeepers
Start-up Pitch

ELYZE: THE ESG REPORTING SOFTWARE

By: ESGnext Srl

Yellow Hall 3

14:00 - 14:10

Cinzia Pace ESGnext Srl
Netcomm Space

Innovazione e regolamentazione: i driver della Digital Europe Strategy per il digital commerce.

By: Netcomm

Red Hall 1

14:00 - 14:30

Paolo Aiani Selex Gruppo Commerciale

Silvia Elia Netcomm

Caterina Flick AgID - Agenzia per l'Italia Digitale

Ottavia Marotta Ebay

Diego Morgandi KIKO Milano
Workshop

Creativity in the age of AI

By: Meta

Red Hall 2

14:00 - 14:30

Gianmario Boncoddo Meta

Michela Galli Meta
Marketplace Arena

Iniziare a vendere con i marketplace nel mondo e casi di successo PMP Bikes

By: BrandOn Group

Marketplace Arena

14:00 - 14:30

Lorenzo Marcucci PMP Bike

Paola Marzario Netcomm
Start-up Pitch

Calton turn customer opinions into opportunities

By: Calton

Yellow Hall 3

14:10 - 14:20

Dario Annunziata Calton
Start-up Pitch

Web Push Notifications: An unexplored Opportunity for E-commerce

By: Pushloop

Yellow Hall 3

14:20 - 14:30

Saverio Bucciantini Pushloop
Marketplace Arena

Incontra i markeplaces: Kaufland, presentazione e case study

By: Kaufland Global Marketplace

Marketplace Arena

14:30 - 15:00

Alessandro Felappi Felappi Srl

Daniel Martorana Kaufland

Diego Vitali Felappi Srl
Business Speed-Date

CONSULTING, STRATEGY & AGENCY

By: Speed2Net

Netcomm Connect Meeting Area

14:30 - 15:30
Netcomm Academy

Direct to Consumer Models in Digital Transformation Contexts: The Lifestyle Design Group Case

By: Alpenite

Academy Theatre

14:40 - 15:10

Gianmarco Altieri Alpenite

Antonio Botta Lifestyle Design Group
Workshop

AR/VR e spatial computing. Da tecnologie “nice to have” a “must have”.

By: VR/AR Association

Blue Hall 1

14:40 - 15:10

Laura Iacovone VR/AR Association

Marco Vissani Dilium Srl
Workshop

Estonian e-Residency: Focus on your business, not bureaucracy

By: e-Residency Estonia

Blue Hall 2

14:40 - 15:10

Sergei Zunajev e-Residency Estonia
Workshop

Marketplace vs Ecommerce

By: Marketplace Mentor

Yellow Hall 1

14:40 - 15:10

Eleonora Calvi Parisetti Marketplace Mentor

Andrea Giavara Marketplace Mentor
Start-up Pitch

Colossus - Unlocking the Potential of Web3

By: Colossus SRL

Yellow Hall 2

14:40 - 14:50

Guido Cestelli Guidi Colossus SRL

Pierpaolo Chiti Colossus SRL

Davide Destefano Colossus SRL
Start-up Pitch

Case history of Gaming for Lead generation, Loyalty, Education and Drive to Store

By: Gamindo

Yellow Hall 3

14:40 - 14:50
Netcomm Space

Logistica & Packaging per l'e-commerce e il New Retail. Tecnologie e sostenibilità al centro delle filiere logistiche per l’e-commerce e il new retail

By: Netcomm

Red Hall 1

14:40 - 15:10

Mario Bagliani Netcomm Services

Lucio Carli Mediterranea Cosmetica SRL SB I Netcomm

Vincenzo Palladino Diled s.r.l.

Elisa Piazzola GLS Italy
Start-up Pitch

The Text Robot: Automated unique and SEO-relevant texts in over 110 languages from data or AI-based

By: uNaice GmbH

Yellow Hall 2

14:50 - 15:00

Jenny Perelli uNaice GmbH
Start-up Pitch

Strategies to ensure SEO and Content quality using AI

By: Moonify

Yellow Hall 3

14:50 - 15:00

Dario De Micheli Moonify
Start-up Pitch

How technology can make e-commerce more sustainable (and profitable)

By: Measmerize

Yellow Hall 2

15:00 - 15:10
Start-up Pitch

How to internationalize your business with an efficient digital marketing strategy?

By: ROCKET DIGITAL

Yellow Hall 3

15:00 - 15:10

Andrea Torri ROCKET DIGITAL
Marketplace Arena

incontra i markeplaces: Maison et Objet, presentazione e case study

By: MOM MAISON&OBJET AND MORE

Marketplace Arena

15:00 - 15:30

Mehdi El Ansari MOM MAISON&OBJET AND MORE
Netcomm Academy

Le strategie e le leve per la redditività dell’e-commerce

By: Netcomm

Academy Theatre

15:20 - 16:00

Mario Bagliani Netcomm Services
Workshop

Arctic Wisdom: 3 Leadership Lessons I learned at the North Pole

By: Arctic Leadership

Blue Hall 2

15:20 - 15:50

Stefano Mini Arctic Leadership
Workshop

Consumers’ Digital Propensity

By: Conectens

Yellow Hall 1

15:20 - 15:50

Luciano Bruccola Conectens
Start-up Pitch

Payment Optimisation Strategies to Balance Customer Experience

By: Forter

Yellow Hall 2

15:20 - 15:30
Start-up Pitch

Start-up pitch by EikonTech

By: EikonTech

Yellow Hall 3

15:20 - 15:30

Giuseppe Astorino EikonTech
Netcomm Space

L’evoluzione dei pagamenti digitali per l’e-commerce: tecnologie, trend e prospettive di sviluppo

By: Netcomm

Red Hall 1

15:20 - 15:50

Giorgio Aretino TicketOne S.p.A.

Phil Brown Worldpay

Silvia Elia Netcomm

Riccardo Verdoia Luisa Via Roma
Start-up Pitch

Converti fino al 35% delle conversazioni con i tuoi visitatori in vendite grazie all' AI: Casi pratici.

By: Zipchat AI

Yellow Hall 2

15:30 - 15:40
Start-up Pitch

Sustainability, Cost saving, and Loyalty: Movopack, The Reusable Packaging that Revolutionizes E-commerce

By: Movopack Srl

Yellow Hall 3

15:30 - 15:40

Alberto Serenelli Movopack Srl
Start-up Pitch

Smarter Consumer Decision using 3D/AR in e-commerce

By: Fibbl

Yellow Hall 2

15:40 - 15:50
Netcomm Space

Applicazioni e approcci progettuali per il successo dell'e-commerce e dell'omnicanalità

By: Netcomm

Red Hall 1

16:00 - 16:30

Donatella Bochicchio QVC Italia

Martina Cotichella TeamSystem

Giulio Finzi Netcomm Services

Francesco Songa Mabina S.p.a.

Andrea Sperati DHL Express